Blair Enns – Pricing Creativity
Introduction: What Price for a Logo?Price Like a MarketerInputs, Outputs, or Value: What Are You Selling?The Many Ways in Which You Deliver Value Price the Client, Not the JobAnchor HighSay a Price Before You Show a PriceMaster the Value ConversationOffer OptionsLimit Unpaid Proposals to One Page Constructing Your Proposals Crafting High-Priced OptionsFraming Low-Priced OptionsMake the…
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