THE MILLION DOLLAR MOUTH: HOW TO SPEAK SO PEOPLE GIVE A F-CK
Like the greatest speakers in the world, learn how to speak with impact, influence & authority.Buy now
THE #1 SKILL FOR THE NEXT DECADE AND BEYOND
In February 2020, Inc Magazine published an article entitled This Is The Most Valuable Skill On Earth.
If the saying “skills pay the bills” is true, then this skill must be absolutely important.
So, what exactly is this skill?!
Sales, Marketing, & Persuasion?
Nope, nope, nope, nope, and NOPE!
As for the last one, it’s certainly a lucrative “skill”, but that’s not what I’m talking about.
All of the above skills are IN DEMAND and HOT, no doubt about it.
But, this one skill trumps them all now, mostly because it is timeless and increasingly more important than ever.
What exactly is this skill?!
GETTING AND KEEPING ATTENTION.BUY NOW!
RECOGNIZE THIS: A NEW WORLD ORDER IS BEING ESTABLISHED
If you don’t believe me, it’s all good.
I didn’t make this up.
The Inc Magazine article I referred to above gave this example:
Facebook has a current market cap of $640 billion, more than the market cap of the two biggest oil companies, Chevron and Exxon Mobile.
Oil and gas continue to be extremely valuable resources, but GETTING ATTENTION from people is in today’s ever-distracted world, THE MOST VALUABLE THING OF ALL.
Facebook has no hard assets or resources as a company, yet it is much more valuable than both Chevron and Exxon, companies with vast resources and assets around the world, combined.
IF YOU ARE SMART…
DO NOT IGNORE THE SHIFT THAT IS HAPPENING AND HAS BEEN HAPPENING FOR A LONG TIME ALREADY!
This much is now very evident:
In today’s world and in the future, whoever possesses the ability to GET and KEEP ATTENTION IS and WILL BE on top of the value food chain.BUY NOW!
WHAT THIS MEANS FOR YOU…
You see, the battle for ATTENTION has always been ongoing.
In the past, however, only a few big players were players and could even compete.
In today’s world though, the game is completely different. Anybody can play the game (although not everyone knows how) and the pecking order is now being re-established.
Which represents OPPORTUNITY.
Because attention is so important, whoever can capture the most ATTENTION today and in the future will be:
…the new influencers,
…the new media order,
…the new tastemakers,
…the new thought leaders.
They will be the new “million dollar mouths”.
The celebrities, influencers, tastemakers, thought leaders, and famous and semi-famous personalities of the past are FADING.
This is key:
People no longer want to be told who to support, who to follow, who to listen to.
In this new world order, authenticity, trust, relationship-building, and authority developed through authentic and longer-term bonds and touchpoints will matter most.
People will listen to WHO THEY WANT TO.
People will give their ATTENTION to those who EARN IT and know how to CAPTURE it.
Not to those who are pushed in front of or on you by the mass media or powers that be.
While there is a new world order developing, shifting, and re-ordering, the winners of this new order will not be doing it in some new way.
They will be doing it through…
OLD FASHIONED SPEAKING.
Speaking in front of audiences, on video, on podcasts, on social media platforms, and more.
Developing long-term relationships, bonds, and interest through their SPEAKING.
Just like the leaderboard among companies is being re-shuffled, the people with influence, authority, and celebrity are being re-shuffled.
Don’t miss out on this sea change.
Don’t sit this out on the sidelines.
You need to realize that this is happening.
But most importantly, YOU NEED TO TAKE ADVANTAGE OF THIS OPPORTUNITY OF A LIFETIME!BUY NOW!
BUT SOME THINGS WILL NEVER CHANGE…
I know I just made it seem like everything old is out and every new is great.
But, that’s not exactly accurate.
Memorize and internalize this quote from the ’90s book, The Articulate Executive:
“There is no greater opportunity for productivity, profit, and rewards than the simple act of opening your mouth to tell your own story.”
Thirty years ago, this quote was true and thirty years later, it is EVEN MORE TRUE.
Your ability to speak and reap the rewards of doing so is NOW GREATER THAN EVER!
Why is that?
Because everyone, including you, has access to the tools to amplifying what you speak about!
Things like YouTube, podcasts, social media, etc.
The avenues to profit from your voice and your thoughts and ideas are virtually endless!
You need to be a part of this sea change that is happening.
As a young lawyer back when this book was released, I still distinctly remember purchasing The Articulate Executive with some of my first dollars earned as a lawyer at Barnes & Noble hoping to learn the secrets of the corporate and business world.
It was a fairly mundane read to be honest, but one part of it stuck with me like a bad tattoo because of the somewhat shocking message.
Well, shocking to a young and naive lawyer at least…
I’m paraphrasing, but Toogood’s point was:
“It doesn’t matter how competent you are in your job if you don’t know how to speak competently. You could be the most competent manager in history, but somebody who makes a business presentation better than you will far exceed you in titles and rewards. Even a five minute speech given expertly will make an impression on those who really matter, than a lifetime of work competently done, which those who matter will never know about. That person who speaks better than you could be completely incompetent, but his ability to speak will get him much further than your absolute merit.”
This passage had a shocking, yet profound and lasting impact on me.
And it should to you as well.
More than ever, your success in life, career, business, or whatever you want to do will depend on your ability to speak.
Not just speak, but speak BETTER THAN OTHERS.
If it’s not clear already, your ability to command attention with your words and your speaking will pay more dividends than any other skill in today’s world and in the future.
This skill is AI, robotics, and machine learning proof.
This skill is how you differentiate yourself from your competition and the masses.BUY NOW!
THE SPOILS WILL GO TO THE WINNERS…ARE YOU GOING TO BE ONE OF THEM?
This competition I just talked about is real and fierce.
The badasses who have taken full advantage of this opportunity are GETTING PAID…BIG TIME.
Like Joe Rogan.
Talk about being a “million dollar mouth”.
Rogan is a million dollar mouth 50X over!
That’s awesome, but the question you should be asking is:
Why is he a fifty million dollar man?
It’s because Rogan commands ATTENTION…with his words.