Workshop #1 State of the Supplement Market and Why Its Different
- Supplement market overview: top-selling products, how to spot a hot nutrient, who the target market is, top sales channels/formats to use (online AND direct mail), biggest players
- Supplement copy compliance: FDA/FTCoverall guidelines and tricks for getting around them
- Research overview: best studies and where to find them, competitor research, collecting swipes, using AI tools
And more!
Workshop #2 Giving your Supplement Promo the Huge Edge it Needs
- Stage of market sophistication and why unique mechanism/proof are essential for supplements
- Differentiating your supplement in a sea of competitors
- How to maximize your doctor/guru and boost sales even without one
- How to structure your promo to keep your prospect reading or watchingand avoid common mistakes that lose supplement buyers
And more!
Workshop #3 How to Beat Supplement Controls and Launch New Products
- Secrets to beating an existing control: how to analyze and find its weaknesses, where to look to gain an edge, leaving no stone unturned
- Deciding on the big idea: best angles to use/test, how to weave it throughout your promo
- Crafting compelling headlines and leads for promos (sales pages, VSL, direct mail)
- Driving traffic to your supplement sales page or VSL with the right email or lift
And more!
Workshop #4 Making It Impossible for Your Prospect NOT to Buy
- Closing the sale with copy what you MUST do with supplement copy closes
- Structuring your offer best types that work and how to choose
- Creating upsells and cross-sells online, phone, email follow-up, in the box
- Getting reorders: the crucial lever that makes all your promos more profitable
And more!
Workshop #5 Supplement Client Secrets Best Tactics for Freelancers Now
- Finding clients
- What to charge
- Negotiating royalties
- Steering clear of bad clients
- The all-important, cover-your-butt contract must-haves
- What supplement clients are looking for
And more!
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Code:
https://www.alistcopysuccess.com/supplement-copywriting-coaching-spring
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