Using your own insights is the best way to create an experiments backlog.
If you don’t have the resources or run out of ideas though, you may need other sources of new tactics.
That’s where a scrapbook comes in handy.
“Keep a ScrapbookNo, not like the one that your mom has with naked pictures of you as a baby. Keep a digital collection of examples and resources from other companies that provide inspiration and ideas.- Brian Balfour, CEO at Reforge & former VP Growth at HubSpot
What’s inside?
280+ easily filterable tactic ideas for every step of the funnel
Acquisition
Get new ideas for getting more leads into your funnel.
From things that don’t scale to get your first users, to ad tactics, to website A/B test ideas, to content and SEO tactics, to unconventional ways of reaching your audience. Filter by required budget.
Activation
Help more users reach the aha moment in your product with email, in-app onboarding, psychological, and gamification tactics.
Test new ways that incentivize users to engage with your product more and help them see the value faster.
Retention
Improving retention has over 2x the impact on revenue as acquisition (based on Price Intelligently data). Find new ways to keep users coming back to your product and decrease churn.
Referral
Get new ideas for how to make existing users recommend your product to other people and make this process as efficient as possible.
Revenue
Discover new tactics that will help you convert more free users to customers, increase average order value, optimize your pricing, increase the perceived value of your product, and many more.